Market potential, tailored to your business.
B+L develops Market Studies around your specific products, target markets and commercial priorities. Every project starts with your concrete business question. Our experts combine our proven construction and market-data foundation with targeted primary research and expert interpretation — for analyses tailored exactly to your requirements, markets and planning cycle. You work directly with the people who develop the data, produce the study, and interpret what it means for your business.
Residential Construction
Product studies for residential new-build and renovation — from roof coverings to flooring.
Non-Residential Construction
Market analyses for commercial and public construction — flat roofs, facades, building services and more.
Where residential studies create value
Where non-residential studies create value
Single Market Study
Product sales potential in your selected focus countries — analyzed by submaterials, building types, new construction and renovation, distribution channels, top suppliers, and foreign trade and production development, with a 3–5 year forecast.
Continuous Market Study
Our experts update your Market Study every quarter, ensuring your forecasts reflect the latest market developments. Access the latest data through GBM or MILAN, or integrate updates directly into your systems via API, Power BI or Living Excel.
Custom Market Model
B+L builds a market model together with you for exactly your products and your markets (minimum 3 countries; max. 74 countries). The models are B+L-developed web applications, classic Excel models (with live connection) or Power BI boards. We build your complete market mapping and keep it up to date (four updates per year).
Our study experience
Our Market Studies cover the most important building product categories across residential and non-residential construction.
Roofing
Wood / Wood Materials
Insulation
Flooring
Facade Products
Building Elements
Construction Chemistry
Photovoltaics
Building Services
Bricks & Blocks
Renovation Market
Serial Construction
Basic Construction Report
Housing Industry
Ecological Sustainability
What our clients commission
Every Custom Market Studies engagement is different. Below is a selection of anonymized reference projects that illustrate the range and depth of our custom forecasting work.
Ecological Sustainability in Construction
A comprehensive demand-side analysis of ecological and sustainable building products — covering materials, raw materials, pollutant profiles, and energy consumption across production and logistics. The study quantified how sustainability requirements translate into measurable shifts in product demand across European markets.
Window Production Germany 2025
German window production is increasingly decoupling from domestic element sales as imports from Eastern Europe rise. This study provided German window manufacturers and their entire supply chain with reliable production benchmarks, import/export dynamics, and a 3-year demand outlook by frame material and building type.
60-Country Product Deep Dive
A multi-dimensional market analysis for a specialized building material across 60 countries — from Europe to Australia, the Middle East, and Asia. Based on interviews with manufacturers, architects, and contractors, combined with GBM construction forecasts, the study produced 20,500 data points enabling a product- and application-specific trend analysis for strategic market development.
Product-Specific Forecasting Engine
A bespoke planning instrument connecting annual, quarterly, and regional demand levels into one consistent forecasting model. Short-term forecasts (3 quarters ahead, updated 4× per year) feed directly into production and inventory planning. Medium-term forecasts (3-year rolling horizon) are driven by factor analysis of building permits at district level and secondary indicators including subsidies, application rates, and weather patterns.
Strategic Competitor Assessment
A product-specific competitive positioning study for a leading building materials manufacturer. The analysis mapped market size and trajectory, identified all relevant competitors with their respective market shares and distribution channels, and benchmarked key technical product characteristics — enabling a data-driven assessment of market opportunities based on distribution depth and competitive performance.
Potential Scanning — Exterior Wall Innovation
A market opportunity assessment for an innovative exterior wall system in multi-story construction across 10+ countries. More than 1,000 structured interviews with architects and decision-makers revealed preferences, requirements, and openness to new systems. Using the proprietary B+L Product Strength Model, the achievable market potential was projected over a 10-year horizon.
Timber Product Market Intelligence
A combined data and primary research study on sawn timber products, analyzing sales volumes by application (garden, terrace, interior, furniture). Based on 807 face-to-face interviews across DIY stores and specialist timber retailers in four German regions, the study mapped the full market landscape — from current usage patterns to future demand opportunities and actionable marketing strategies.