MarketLens™
Everything you see in our Studies library is the foundation. We take these 500+ forecast models and customize them to your exact products, markets, and planning cycle — from a one-time study to a continuously updated forecasting model.
Start from our Studies library
We maintain forecast models for 25+ building product categories across 75+ countries. Browse our Studies library to see what's available — then tell us what you need. We take the existing model and customize scope, products, countries, and update frequency to match your planning cycle.
Start small, scale up
Begin with a single product forecast. Upgrade to continuous forecasting when you're ready. You only pay the difference.
Advisory — Your custom demand model
For enterprises that need product-specific forecasting dimensions beyond standard market data. We build the model — you own the insights.
Construction Phase Model
When does a permit become product demand? We model the timing between permit and installation — by building type and region.
Application Rates
How much of your product goes into each building type? We forecast application rates as a key driver of your demand.
Structural Building Methods
Timber, masonry, concrete, prefab, modular — how construction methods shift drives which products are needed where.
Renovation Verification
Renovation is the growth driver. We verify and calibrate renovation demand forecasts per country with confidence ratings.
Your forecasts, always at hand
Your Forecasts
All product demand data accessible in MILAN dashboards and pivot tables.
Quarterly Updates
Forecasts refresh automatically with every GBM update — always current.
Advisory Documents
Scenarios, review protocols, and strategic documents in your MILAN portal.
What our clients commission
Every MarketLens engagement is different. Below is a selection of anonymized reference projects that illustrate the range and depth of our custom forecasting work.
Ecological Sustainability in Construction
A comprehensive demand-side analysis of ecological and sustainable building products — covering materials, raw materials, pollutant profiles, and energy consumption across production and logistics. The study quantified how sustainability requirements translate into measurable shifts in product demand across European markets.
Window Production Germany 2025
German window production is increasingly decoupling from domestic element sales as imports from Eastern Europe rise. This study provided German window manufacturers and their entire supply chain with reliable production benchmarks, import/export dynamics, and a 3-year demand outlook by frame material and building type.
60-Country Product Deep Dive
A multi-dimensional market analysis for a specialized building material across 60 countries — from Europe to Australia, the Middle East, and Asia. Based on interviews with manufacturers, architects, and contractors, combined with GBM construction forecasts, the study produced 20,500 data points enabling a product- and application-specific trend analysis for strategic market development.
Product-Specific Forecasting Engine
A bespoke planning instrument connecting annual, quarterly, and regional demand levels into one consistent forecasting model. Short-term forecasts (3 quarters ahead, updated 4× per year) feed directly into production and inventory planning. Medium-term forecasts (3-year rolling horizon) are driven by factor analysis of building permits at district level and secondary indicators including subsidies, application rates, and weather patterns.
Strategic Competitor Assessment
A product-specific competitive positioning study for a leading building materials manufacturer. The analysis mapped market size and trajectory, identified all relevant competitors with their respective market shares and distribution channels, and benchmarked key technical product characteristics — enabling a data-driven assessment of market opportunities based on distribution depth and competitive performance.
Potential Scanning — Exterior Wall Innovation
A market opportunity assessment for an innovative exterior wall system in multi-story construction across 10+ countries. More than 1,000 structured interviews with architects and decision-makers revealed preferences, requirements, and openness to new systems. Using the proprietary B+L Product Strength Model, the achievable market potential was projected over a 10-year horizon.
Timber Product Market Intelligence
A combined data and primary research study on sawn timber products, analyzing sales volumes by application (garden, terrace, interior, furniture). Based on 807 face-to-face interviews across DIY stores and specialist timber retailers in four German regions, the study mapped the full market landscape — from current usage patterns to future demand opportunities and actionable marketing strategies.
